Academy Director
He serves as the main link between the coaching team, performance staff, parents, sponsors and external partners, ensuring that everyone works in one direction and that the academy runs in a professional, transparent way. As Academy Director, Milenko is responsible for the overall organisation and growth of the academy:
• Designs and implements the business and marketing strategy of Vranes Academy
• Oversees day-to-day operations: scheduling, communication with parents, partner clubs and service providers
• Leads branding, online presence and content, including website, social media and promotional materials
• Coordinates international relations with academies, agents, sponsors and tournaments
• Supports players and families in planning competition calendars, travel logistics and long-term development pathways
Biography
Milenko Strika combines a professional background in marketing and corporate communication with a deep, hands-on involvement in high-performance tennis. He holds a Bachelor’s degree in Marketing from the University of Indianapolis and a Master’s degree in Corporate Communication from the University of Nicosia. Outside the classroom, he has spent years inside the junior tennis ecosystem across Europe, coordinating tennis camps, tournament schedules, sponsorships and international travel for developing players, including his own daughter. This blend of business education and real tennis-world experience is the foundation of his role at Vranes Academy.